Prilosec OTC Hits the 'Road to the CMA Awards'
By Cory Chapman
September 6, 2005
The Country Music Association is gearing up for "The 39th Annual CMA Awards" with a coast-to-coast bus tour sponsored by Prilosec OTC. The "Prilosec OTC Country Music Tour: Road to the CMA Awards in New York City," which kicks off in Los Angeles Sept. 15 and hits 18 cities in its cross-country trek, wraps its run in the Big Apple days before the CMA Awards airs live from Madison Square Garden on Nov.15 (8:00-11:00 PM/ET) on the CBS Television Network, hosted for the second year in a row by Kix Brooks and Ronnie Dunn of Arista Nashville duo Brooks & Dunn.
The promotional tour is designed to entertain and educate consumers about Frequent Heartburn (heartburn two or more days a week) while also building awareness and excitement for this year's CMA Awards. At each event, fans have the opportunity to step inside a tour bus once used by past CMA Awards-winner LeAnn Rimes, create a Country karaoke CD, view an exhibit of CMA Awards memorabilia and speak one-on-one with a pharmacist about heartburn. Giveaways are also planned at each stop, including a First Act Acoustic Guitar.
Additionally, consumers in three markets will be treated to free, live performances and post-show autograph signings. The first concert features RCA recording artist Catherine Britt at Living Spaces, an upscale furniture retailer in the Los Angeles market on Sept. 15. Concerts are also planned in St. Louis, Mo. and Philadelphia, Pa., however, talent
has not been announced for those dates.
"I'm so excited to be a part of the 'Road to the CMA Awards,'" remarked Britt, who duets with Sir Elton John on current single "Where We Both Say Goodbye" from her forthcoming debut album Too Far Gone. "For me, that journey began when I was 11 and I took the stage in Newcastle, Australia and sang the songs of Dolly Parton, Loretta Lynn and Hank Williams. Singing Country Music and being on the road are the dreams of my life."
"Prilosec OTC is excited to go on the road with CMA because we know it's a good way to connect with people," said Kurt Weingand, Associate Director of External Relations for Prilosec OTC. "We are thrilled to help CMA bring Country to New York City, and look forward to offering a little bit of fun and education to Country Music fans in each of the tour stops."
Other cities on the tour include: Albuquerque (Sept. 22); Denver (Sept. 26); Kansas City (Sept. 28); Houston (Oct. 1); Little Rock (Oct. 6); Memphis (Oct. 9); Indianapolis (Oct. 14); Cleveland (Oct. 17); Cincinnati (Oct. 18); Louisville (Oct. 20); Atlanta (Oct. 25); and Charlotte (Oct. 27). Tour information is available at www.CMAawards.com.
© 2005 CMA Close Up News Service
Logo used by permission
